To show off their skills with some brilliant Bus advertising designs in order to win both a media campaign and £2,000 of shopping vouchers for themselves.
The brief was to create great Bus ads for a national or regional advertiser.
Judges would be looking for ideas that made full use of the scale, shape, and unique appeal of Bus ads.
They needed to deliver real impact on the street, showing how the advertiser can harness the power of Bus to grab the attention, spark conversations, and stick in the mind.
The competition received over 650 entries from across the UK and in doing so has highlighted the passion that remains in our industry for the most iconic medium in town.
Through the creative, copy and supporting material, it was evident that there is an innate confidence in Bus advertising’s power as a key communications channel as well as Bus’ ability to reach the country's most valuable and attractive advertising audiences.